National Brewery Centre to open in Burton on Trent

24th November 2009, 10:39am

Planning Solutions, a British company specialising in the operation of visitor attractions, has announced that it will be opening a brewing visitor centre and museum in Burton on Trent.

This will be based at the Horninglow Road site of the Coors Visitor Centre and Museum of Brewing (formerly the Bass Museum) which closed last year.

Called The National Brewery Centre, it will retain key elements of the existing facilities, updating and reorganising the site to create a unique visitor attraction that will ensure its success well into the 21st Century.

John Polglass, director of business and property services, Molson Coors, said: "Molson Coors has always been committed to finding an organisation that can provide a long term future for a Brewing Museum in Burton. Planning Solutions has a great track record in running visitor attractions and we are delighted to support their exciting plans to put Burton on the UK tourist map."

Roger Protz, editor of the Good Beer Guide, who has campaigned for the museum to be re-opened, said: "This is exciting news and an historic day for Burton-on-Trent. Burton changed the face of brewing in the 19th century with India Pale Ale and then Pale Ale for the domestic market -- the first pale beers brewed anywhere in the world. Brewers came to Burton from Austria, Bavaria and Bohemia to see how pale beer was made and used the knowledge to fashion the first golden lagers.

"The museum will celebrate this rich heritage but it will also be a truly national centre that will celebrate beer styles from all over country. Britain remains a major brewing country and the importance of beer -- its past, present and future -- will be promoted by the museum. All beer lovers should raise a glass in celebration."

The new operator has big plans for the centre, including the introduction of animatronics and 'live' actors to help entertain and inform visitors in full historical character.

Bars and restaurants will be incorporated in the plans for the new centre and these will be open to the general public and available for private bookings and live performances.

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