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The pub group is offering its guests who sign up to its website a free cheeseburger and chips.
The website was redesigned in May with a new layout and additional content.
Added features include links to individual pages for each of the 66 Yates's pubs in the UK giving customers an insight into the world of Yates's with detailed food and drink pages, what's on at selected venues, and photograph galleries.
Features include an event booking enquiry facility which enables customers to book directly with the pub and pre-order food and drinks.
Lisa Stoddart, head of online said: "The free cheeseburger offer was a runaway success when we introduced it last year for the website launch. A year on and with an even better website we thought we'd bring it back."
"Yates's website is comprehensive yet fun – an engaging and welcoming window into our pubs. We hope that the offer will encourage new customers to see for themselves."
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