World Cup expected to boost catering industry by £50m

9th June 2010, 9:41am

The FIFA World Cup, which kicks off in South Africa this Friday (11 June), is expected to boost sales through the UK's catering sector by around £50m.

Peter Backman, managing director of market analyst Horizons, predicts that outlets such as Domino's, Papa John's and Pizza Hut as well as local Chinese and Indian restaurants offering home delivery, will see the biggest surge in sales during the World Cup as people stay at home to watch the tournament.

He said: "Domino's has already benefitted from the rejuvenation of Saturday night television with the huge popularity of X Factor and Britain's Got Talent. Likewise, the first England games – on Saturday 12 June against the US and against Algeria on Friday 18 June - will see a hike in delivery orders.

"If England wins the group then viewing figures will reach in excess of the 12 million achieved by the final of Britain's Got Talent, so home delivery and fast food companies are likely to experience another massive demand in orders, particularly during their first knock-out match on 26 June."

While pubs screening the games will see an increase in footfall, restaurants are likely to be quiet during the tournament. Piccolino owner, the Individual Restaurant Company, has already warned that the World Cup could have a negative impact on its business as some of the key England games take place during important trading periods.

Meanwhile Brewer Carlsberg has a more optimistic outlook, estimating that the competition will add £125m in profit to pubs, bars and restaurants, with an additional 21 million pints consumed.

Related Articles:

• 14 Jun 2010 - Making healthy eating your goal
• 11 Jun 2010 - Footy fans team up with pubs to tackle beer tax plans
• 08 Jun 2010 - Fans flock to pub for first footy game in World Cup
• 02 Jun 2010 - World Cup 2010 advice for licensees
• 02 Jun 2010 - BBPA issues guidance to pubs for World Cup
• 18 May 2010 - London's only World Cup pop up bar launches

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ELC UK Ltd

08 July 2010 at 8:45am

The World Cup gives a major boost to food and drink industries due to the popularity of the sport but also the fact the people are now tending to stay at home and watch the game instead of going out. The catering industry will see a major boost through this as well because more people who stay at home to watch the game will want to order food in.

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