Wadworth introduce noble reward scheme for thoroughly decent pint

23rd August 2010, 9:05am

Family-run brewery Wadworth is to introduce its first loyalty scheme to reward licensees who regularly stock 6X ale.

The new Noble Rewards is designed to help increase footfall and sales, with a gift collection specifically chosen to help publicans increase business.

Gifts can be used by licensees to motivate staff, reward their best customers or as prizes for pub events.

Each 6X firkin ordered will have a 6X pump clip sticker that can be peeled off and stuck to a points card. Depending on how many points are collected a wide array of prizes are available to be claimed, from 6X T-shirts and glasses through to weekend breaks and industry brewery courses.

Paul Sullivan, Marketing Director at Wadworth is excited by the latest initiative: "Noble Rewards is the first scheme that Wadworth has run to reward those loyal licensees that regularly have 6X available on the bar. Our plan was to have a program that would help the publican in their day to day business, but also which gave them a well deserved break, hence why we have included a complete mix of rewards."

The promotion will run until the 31st June 2011, allowing pubs the opportunity to claim for prizes again and again or to collect the stickers for larger rewards.

Not only are licensees able to clam immediate prizes, but every participant will also be entered into a free prize draw to win a full day's consultation with a brewing industry expert, ready to advise on how best to grow your business.

Licensees that are interested should register their details at www.6xale.co.uk/noblerewards where they will also be able to download a points card. Participants will also have their pub details featured on Wadworth's main 6X website, so 6X followers can track down their favorite pint.

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