WSTA survey confirms remorseless rise of rosé

1st September 2008, 2:52pm

The number of regular wine drinkers who drink rosé has risen by over 60% in the last 3 years.

Research commissioned by the WSTA shows around 6 out of 10 (59%) regular wine drinkers now drink rosé compared to less than 4 in 10 (37%) in 2005.

The figures are contained in the latest Wine Intelligence survey of 1,000 regular wine drinkers. They suggest the growth in popularity of rosé has come in part at the expense of red but also that it is appeals to people who have drunk relatively little wine before. White wine remains the most popular type of wine.

Among the other figures on current consumption patterns, the survey shows:
43% of wine drinkers say they are drinking more wine than they did 3 years ago
A third of Port, Sherry and dessert wine drinkers say they are drinking less of these types of wine

Grape variety is widely regarded (74%) as the most important factor when buying wine.

Almost a third (31%) of the sample say they are drinking wine with an informal meal at home more frequently

WSTA Chief Executive Jeremy Beadles said: "Even without a good summer to support the barbecue season it seems the taste for rosé continues to spread. Interestingly, the figures show women have increased their rosé consumption the most.

"The current squeeze on household budgets seems to be reflected in the fact that people are drinking wine at home more often and that promotional offers have become more important to wine drinkers. I hope our members find the analysis of drinking habits useful."

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• 07 Dec 2011 - The Wine and Spirit Trade Association reveals details of its trade diary app
• 02 Nov 2011 - WSTA chief executive takes on new role
• 18 Oct 2011 - WSTA introduces discount card for members
• 15 Sep 2011 - WSTA raises concerns over lower alcohol wines
• 31 Aug 2011 - Industry experts take centre stage at WSTA conference
• 20 Jan 2010 - New policy manager at The Wine Spirit and Trade Association
• 28 Oct 2009 - WSTA signs agreement with cider makers
• 18 Aug 2009 - WSTA to host low alcohol wine forum

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