UK restaurant trade to be 'boosted' by new 118 118 service

16th October 2009, 8:41am

Hungry callers looking for a restaurant or a takeaway can now phone 118 118 after the directory operator launched a real time restaurant booking and selection service.

118 118 has teamed up with Livebookings offering callers a one-stop 'dial & dine' service, where they can quiz the operator about menu choices, book directly, get a recommendation or such details as opening hours, address or specials.

It means that no further call is needed and, as a 24/7 365 days a year service, reservations for restaurants registered with Livebookings can be taken at any time, even when the restaurant is closed. 

The service is also looking to create a 'menupedia', as Zoe Dawson-Williams, 118 118's Product and Business Development Director, explained: "118 118 is offering the opportunity to convert our 40,000 daily leads into bookings, giving more convenience and choice. We're a significant new channel for restaurants, with a heavyweight marketing campaign to match. 

"No-one has ever thought to compile the nation's menus before, to create the world's first menupedia – already 30,000 menus strong and growing by thousands a week. And we're partnering with Livebookings, assuring restaurants of the best and biggest booking service. We'd therefore urge restaurants that haven't already done so to get registered and send us your menus."

Peter Clack, Livebookings' Network Partnerships Manager for the UK & Ireland, added: "Our partnership with 118 118 is fantastic news for restaurants and substantially strengthens our ability to fill restaurants with diners. The implementation of our technology means that callers will be advised of actual table availability and given the opportunity to book at thousands of restaurants across the country. Alongside this, the public will also be able to search and book restaurants online at 118118.com."

Related Articles:

• 12 Oct 2009 - Livebookings appoints key account manager
• 28 Sep 2009 - Livebookings secures new funding to boost restaurant reservation service
• 18 Jun 2009 - Livebookings announces third Academy event
• 11 May 2009 - Marketing event shows restaurants how to boost bookings
• 15 Apr 2009 - Livebookings Academy to launch
• 14 Apr 2009 - How restaurants can boost business through the web
• 17 Feb 2009 - Online restaurant bookings surge
• 09 Feb 2009 - Livebookings experience online surge

Click here to submit a comment!

mark

29 October 2009 at 9:51am

Wonder how long it will be until they team up/buy out 118menu.co.uk. Now that would be a partnership!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.

Name

Leave blank

Email

Comment (max 800 characters)