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In London, room rate, occupancy and rooms yield all increased compared to the same time last year. Room rate was up 3.8% from £99.74 in August 2009 to £103.49 in the same month this year. Occupancy was also up, by 0.2%, from 81.6% last year to 81.9% this year. Overall, rooms yield grew by 4.0% from £81.46 to £84.71.
In the regions, occupancy and rooms yield also soared compared to August 2009. Room rate saw a small hike of 0.1% from £59.85 to £59.92, occupancy was up 2.6% from 71.5% to 73.5% and rooms yield rose by 2.7% from £42.85 to £44.01.
Robert Barnard, partner for Hotel Consultancy Services at PKF, commented: "The figures for August suggest demand continues to strengthen compared to 2009 and therefore the outlook is more positive as a result.
"However, as mentioned last month the spending review in October could affect business travel again. Hoteliers are at least in a slightly stronger position than earlier in the year so if there are any after effects, we will hopefully find they are not felt too strongly."
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