UK hotel managers are confident about 2010, says survey

25th May 2010, 10:59am

Confidence amongst UK hotel general managers is increasing throughout 2010, according to the latest Hotel Confidence Monitor by TRI Hospitality Consulting.

Looking towards the next three months, 72% of respondents are either optimistic or very optimistic about their hotel's trading performance.

Additionally, hoteliers are more optimistic about the coming three months than they have been for the last year. Some 54% of respondents are more optimistic this quarter compared to last. This represents an increase of 16 percentage point since January.

Meanwhile occupancy expectations for Q2 are positive with 81% of general managers expecting increases or no change. This proportion of respondents has increased by 23 percentage points from 58% in Q1 2010. And 66% of respondents predict either growth or no change in average room rate during Q2.

David Bailey, deputy managing director, TRI Hospitality Consulting, said: "Confidence levels and performance expectations are continuing to improve as the hotel industry shows signs of progressive recovery."

The Hotel Confidence Monitor by TRI Hospitality Consulting was conducted by email, via an online survey, between 28 April and 11 May 2010. A total of 103 UK chain hotel general managers responded to the survey.

Related Articles:

• 29 Apr 2010 - London hotels show double digit rise
• 02 Nov 2009 - London hoteliers lead the way
• 28 Oct 2009 - London hoteliers boost profits
• 01 Oct 2009 - European hotels experience a weak August
• 26 Aug 2009 - London Hotel occupancy exceeds 2008 levels
• 24 Aug 2009 - TRI partners with Visit London
• 18 Aug 2009 - UK hotel general managers remain positive
• 28 Jul 2009 - Occupancy levels hold up at London hotels
• 25 Jun 2009 - Recession has less impact on UK hotels

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