Travelodge to sponsor Champion Bottled Beer of Britain competition

28th July 2010, 9:45am

The Campaign for Real Ale (CAMRA) has revealed that Travelodge will be the sponsors of this year's Champion Bottled Beer of Britain competition at the Great British Beer Festival.

And as well as sponsoring the event, which takes place at Earls Court from 3-7 August, the budget hotel chain company is also promising to stock the overall winning beer in its café bar outlets for the second year running.

Travelodge said that the winning beer from last year's competition, Titanic Stout, was so successful with customers that bottles sold out within weeks.

The results of the competition will be revealed at the festival on 7 August. Managing director at Travelodge, Paul Harvey said: "Titanic Stout went down very well with our customers last year, so it was an easy decision to agree to sponsor the Champion Bottled Beer of Britain award again this year.

"The popularity of Ale is growing amongst drinkers so I am delighted that we will be able to offer our customers the best bottled beer in Britain."

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