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This initiative will be carried out in partnership with Job Centre Plus (JCP) and be undertaken through a programme known as the Local Employer Partnership (LEP).
Under the programme, Travelodge gives a commitment to interviewing applicants who have undertaken a tailor made two week training scheme designed to help people re-enter the workforce.
Since January 2008 Travelodge has recruited 165 members of staff for new hotel openings across the UK, with 108, 65%, coming through the LEP programme
Chrissie Herbert, Director of Human Resources at Travelodge, said: "LEPs are a cost effective way for us to access potential new recruits for our hotels. We have found the scheme to be exceedingly productive, with 65% of jobs at our new hotel openings this year going to people who were out of work.
"I am delighted that we will be rolling the scheme out in all of our new coastal hotels and am sure that amongst the recruits will be hotel managers of the future."
Stephen Timms MP, Minister for Employment and Welfare Reform, said: "This is an excellent opportunity to rejuvenate some of our most neglected seaside towns as they become increasingly popular holiday destinations. LEPs are a great way to tap into local skills and talent to the benefit of whole communities. In June, for the first time since the programme began, more than 1,000 people were found work through LEPs in a single week. We want to see that success replicated around the country."
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