Travelodge cements presence in Edinburgh with 11th hotel opening

23rd August 2010, 9:41am

Travelodge has said it has cemented its position as “the biggest hotel brand in Edinburgh” with the opening of its 11th hotel in the Scottish capital last week.

The 96-bed hotel opened its doors just in time for visitors to the Edinburgh Festival and was on track to be fully booked for its opening days.

Located on Waterloo Place, Edinburgh, the £7.9m hotel is located on Waterloo Place, Edinburgh and will offer rooms from £19.

In the past 15 months Travelodge has opened five hotels in Edinburgh, taking the total room stock to more than 1,000 rooms across 11 hotels.

The budget hotel company has more than doubled its room stock in the past decade, adding seven city centre locations to its operation since 2000.

Edinburgh continues to be a key target location for Travelodge due to its strong tourism economy, with the Edinburgh Festival being the biggest revenue driver for the hotels every year. In addition, Edinburgh is already Travelodge's busiest city throughout the whole of the UK for this year's New Year celebrations.

The growth of Travelodge growth has been fuelled by the Scottish capital's "unprecedented" demand for budget accommodation.

Branded low-cost hotel supply has grown by 300 in the past 10 years and now represents 20.4% of the city's hotel supply. Travelodge has achieved the majority of its recent rapid growth by taking over four three and four-star hotels, totalling 388 rooms in the city centre.

The budget chain aims to grow its operation in the city by a further 75% by 2012 and smashed the 1000 thousand-room barrier with the opening of its Edinburgh Waterloo Place Travelodge.

And the company plans to find even more sites in the coming months and years. Chief executive officer for Travelodge, Guy Parsons said: "Growth in Edinburgh has been one of our priorities as it is such an important tourism economy.

"We have committed around £50 million to new hotels in the city over the past three years, acquiring existing hotels that had fallen below the standards that the modern day consumer expects.

"We are very pleased to have secured this fantastic city centre location and are looking forward to adding more hotels in the city over the coming months and years."

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