Tragus Group teams up with Cineworld to launch film and restaurant promo

18th October 2010, 11:34am

Restaurant group, Tragus, has partnered with Cineworld to bring consumers a joint dining and cinema ticket via their mobile phones.

The marketing platform is run by MePlease which aims to make mobile marketing and social media sharing easier.

The 'any day of the week' dining and cinema ticket deal engages Bella Italia and Cineworld customers on their mobile phone and lets them share it with friends.

The cross promotion comes after successful initial campaigns with Tragus Group in London across their three UK restaurant brands STRADA, Cafe Rouge and Bella Italia, which saw impressive redemption rates, such as a 53% redemption for a single campaign and a 9% campaign average among the restaurants.

These campaigns also confirmed 100% MePlease service up-time and availability.

Jemima Bird, marketing director of Tragus Group explained more: "MePlease is the best of the various mobile marketing initiatives we've used at Tragus Group. The response and redemption rates we've experienced through MePlease are excellent. Most importantly, MePlease campaigns have allowed us to identify and reward our loyal customers in an easy, immediate and fun way."

Unlike other mobile apps or services, the MePlease platform works on any mobile. MePlease is also deeply integrated with social media, enabling any customer to share this promotion with a single click on any mobile device via Facebook.

Giles Thorley, former Punch Taverns CEO and non-executive chairman at Tragus Group added: "I think mobile and social is a major marketing innovation and MePlease is clearly the UK leader in this space."

Justin Skinner, VP of marketing at Cineworld also said: "We're excited to be launching our first mobile campaign using the MePlease platform, especially as it fits our broader mobile strategy to communicate with customers whilst they are out and about. Going to the cinema and eating out are so often combined therefore working with Tragus Group has both common and commercial sense."

Related Articles:

• 28 Oct 2010 - Tragus Group upbeat after resilient performance from its restaurant brands
• 18 Aug 2010 - British diners are driving casual restaurant reservations boom
• 07 Jul 2010 - Tragus Group launches Bella Italia in London
• 23 Jun 2009 - Pub and restaurant sales remain resilient
• 25 Feb 2009 - Restaurant chains need to work harder

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