The original cocktail for men

8th February 2010, 3:50pm

According to new research conducted by whisky liqueur Drambuie, there has been an increased demand for 'proper cocktails' for men.

However despite this demand, there are still only a handful of masculine drinks available to them in bars in the UK.

Here are more highlights from the research:

A massive 40% of those quizzed say that men are expected to drink only beer and an additional 34% believe that most cocktails and long drinks are targeted only at women.

Around half of those polled say that they do actually enjoy drinking cocktails, with this figure jumping to 65% in the 25-34 age group.

A staggering 84.3% within this group also claim to be adventurous when it comes to trying new drinks, yet 37% of them believe that the limited choice available stops them from being anywhere near as adventurous as they would like.

To coincide with this study, Drambuie has re-launched the original man's cocktail, The Rusty Nail.

The Drambuie Rusty Nail is the classic whisky cocktail consisting of Drambuie and any blended scotch. The mixing of these two spirits creates a drink with a depth of flavour.

Their second manly creation is the Drambuie Crushed Nail, a simple alternative to the caprinia, Drambuie lime wedges & crushed ice.

Then finally, catering for the half of the British male population that enjoy drinking long drinks but feel there are few focused at them, is the new Drambuie Jamaican Nail. This is Drambuie mixed long with Ginger Beer. For more information on the latest Drambuie serves for men, please visit www.drambuie.co.uk

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