The Orchid group installs 3D televisions in pubs

31st March 2010, 9:57am

The Orchid Group is installing 3D televisions in 85 businesses across all of its operating divisions.

The pubs will all have 3D TV screens in place in time for the Manchester United v Chelsea game this weekend (3 April), to be broadcast live in 3D by Sky. 

From April, Sky will show at least a further five  Premier League games – to be announced – before the end of the current season (Sunday 9th May) and the Coca-Cola Football League Play-Off Finals from Wembley Stadium at the end of May, all live and all in 3D.

In addition, three Orchid pubs are being transformed into 'sport mecca' sites, offering 3D TV, High Definition (HD) TV, and state-of-the-art sound and picture technology.

Orchid Group's popular sports-led Manchester pub, the Sawyer's Arms, was selected by Sky as one of just nine pubs nationwide which showed the Arsenal vs Manchester United match in 3D on January 31, using Sky's brand new technology.

General manager Jess Harris said: "Our customers were impressed and unanimously agreed they'd choose 3D over 2D. The close-ups and low camera angles made the most of the technology and everyone was glued to the screen for the whole 90 minutes."

Simon Dodd, Orchid's commercial director, added: "This is going to be a huge summer for sport, with the World Cup in South Africa as well as the launch of live 3D Premier League football. We're investing in our pubs to make sure that watching the big match at an Orchid pub is the next best thing to being there."

Related Articles:

• 05 Nov 2010 - Orchid pub group launches website to promote 3D TV screens
• 29 Sep 2010 - Pub company The Orchid Group invests in internal communications programme
• 02 Aug 2010 - New chairman for the Orchid pub group
• 24 May 2010 - Orchid changes its line up of spirits at its bars
• 09 Mar 2010 - Orchid Pubs raise £22,000 for charity
• 10 Jul 2009 - Orchid takes part in 'Home & Away' campaign
• 30 Jun 2009 - Orchid Group hosts 3rd birthday party
• 17 Jun 2009 - Orchid rescues 10 Bar Room Bars from administration
• 11 Nov 2008 - Orchid says 'cheers' to high flying pub managers
• 04 Nov 2008 - Charity drop off point at Orchid pubs
• 30 Oct 2008 - The Orchid Group leaps into Sunday Times Top Track list
• 25 Jul 2008 - Orchid Group first to launch Red Tractor ale
• 16 Jun 2008 - Orchid's fantasy league drives footfall
• 09 Jun 2008 - Orchid Awards guarantee blooming good results

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