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The regions also had a steady month, according to final monthly figures released today by PKF Hotel Consultancy Services.
In London, room rate increased 10.5% from £133.54 in 2009 to £147.54 this year. Occupancy was up 0.3% from 85.8% in 2009 to 86.0% in 2010. Overall, rooms yield was up from £114.51 last year to £126.88 this year, an increase of 10.8%.
Regionally, hoteliers posted a mixed, but mostly positive bag of results. The figures were positive with increases in room rate, room occupancy and rooms yield. Occupancy increased 4.0% from 66.8% to 69.6%; room rate decreased by 0.9% from £63.16 to £63.74; rooms yield increased 5.0% from £42.24 to £44.34.
Robert Barnard, partner for Hotel Consultancy Services at PKF, commented: "November appeared to be a generally steady month across the board which is great for the industry. The December figures could be more interesting as the majority of the snow disruption fell into this month.
"This can be both good and bad for hoteliers, with some losing out on bookings because travellers cannot get to their destination, while others benefit from stranded passengers looking for a bed for the night.
"Looking into 2011, I have mentioned previously that the government's spending cuts are likely to impact regional hotels, but on the flip side, for London, the royal wedding could provide a welcome boost."
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