Sauce crazy

Whether eating in or out of home, consumers are officially having a national love affair with the bottle.

The UK sauces market is worth an incredible £503 million and has grown by 9.4% in the last year alone.

Heinz sauces have contributed to this growth with an increase in sales of 11.8% over the last year.

In fact seven of the top 10 sauces sold in the UK are made by Heinz.

Over 165 million bottles of Heinz sauces are sold in the UK each year; equating to 81,500 tonnes of sauce.

In spite of a summer of grey weather and an equally grey financial forecast, HP BBQ sauce still managed to grow by 46% last year – more than any other Heinz sauce.

Since 1993 sales of Heinz Tomato Ketchup have increased by a massive £55 million.

Similarly, sales of Heinz Salad Cream – a sauce that was developed specifically for the UK palate – have grown by £21 million since 1993.

40% of the nation say that Heinz Ketchup is their favourite sauce.

86% of Brits claim to use sauce once a week or more.

The average Brit has over five bottles of sauce in their kitchen cupboard.

25% in the North West say a bacon or sausage sandwich with brown sauce is their favourite food-sauce combo.

The Welsh class chips and tomato ketchup as the perfect food-sauces partnership.

Related Articles:

• 01 Jun 2009 - The man behind the sauce
• 27 May 2009 - Salad cream and its sister sauce
• 04 Feb 2009 - Heinz focuses on green credentials