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SRA’s Too Good To Waste campaign shortlisted for Climate Week Awards

28th February 2012, 1:36pm

The Sustainable Restaurant Association’s campaign to reduce food waste in restaurants has been shortlisted for one of the prestigious Climate Week Awards.

Too Good To Waste has made doggy boxes a standard feature in more than 100 London restaurants since its launch in October 2011, helping raise consumer awareness about food waste. 

The campaign, sponsored by 3663 and One Water and supported by well known chefs including Hugh Fearnley-Whittingstall and Thomasina Miers, has also focused restaurateurs' minds on new strategies to cut down on the 21 tonnes of food they throw out each year.

The Best Campaign award is one of 14 to be announced by Climate Week on 12 March as part of Britain's biggest event to tackle climate change.

Mark Linehan, SRA managing director, said: "Being shortlisted for the Climate Week Campaign award is a tremendous recognition for Too Good To Waste. We believe this campaign has made diners think differently about their leftovers, and inspired restaurants act to reduce the appalling amount of food they waste. Reducing restaurant food waste is one way of combating climate change and we are thrilled to be recognised for our work."

After huge interest from diners, restaurants and local authorities across the UK the SRA is planning to roll out the campaign across the country during 2012.

Words Clare Riley 0 comments

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