Rose wine sales in pubs and restaurants continue to boom

13th July 2010, 10:05am

Rosé wine sales have risen by over 20% in value in the last year in Britain's bars, pubs and restaurants, according to figures published in the WSTA's Quarterly Market Report.

The study found that rosé sales from shops are up by 9.2% in value (7.6% in volume) in the year to May while the value of rosé sales in the on-trade is up by 21.4% (18.4% in volume).

Elsewhere the figures show some recovery for champagne in the off-trade with sales up significantly (12.5% in volume and 7.7% in value) following the marked decline since 2007.

Further figures for bars, clubs and restaurants show only wine (up 0.9% in volume and 1.3% in value) and cider (up 3% in value) achieving any real value growth.

Commenting on the figures WSTA chief executive Jeremy Beadles said: "Given the fact that sales of other wines in bars, clubs and restaurants are down over the course of the past year the big rise in rosé is all the more striking.  No doubt the recent good weather will have continued to boost its popularity.

"The growth in the £6 to £7 and £9 to £10 price ranges does suggest that while consumers may be cutting back on spending elsewhere the attraction of a better bottle of wine at home is tempting wine drinkers to spend a little more."

Related Articles:

• 10 Jul 2009 - Survey points to changing wine tastes

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Just Rose Wine

13 July 2010 at 2:03pm

The rose wines have been a talking point for some time now and lead to many wine producers to use proper technique for making wine rather than just mixing a bit of red and white wine together. No wonder we are now seeing a rise in pink wine consumption because they are just getting better and are very popular amongst the ladies!

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