Restaurants urged to sign up to StreetSmart's campaign to help homeless

4th December 2009, 10:07am

Restaurants across the UK are being asked to sign up to StreetSmart's campaign to encourage diners to donate £1 of their bill to local homelessness charities over the festive period.

Managed hosting and data centre services provider iomart Hosting is backing the fund raising scheme by becoming its official IT partner.

Phil Worms, marketing director of iomart Hosting, said: "We're very proud to be associated with StreetSmart and are pleased to be able to offer both our technical expertise and our cloud platform to this very worthwhile cause."

"There's been a lot of confusion and media hype over the benefits of cloud computing in the recent past, but the hosting of StreetSmart's web platform clearly demonstrates its true potential. Our CloudXtra service is perfect for organisations that require additional computing power to handle short term increases in demand such as StreetSmart's Christmas campaign."

StreetSmart is supported by a number of high profile personalities and leading restaurateurs.

Chef Gordon Ramsay, whose London restaurants will once again be supporting the campaign this year, said: "StreetSmart has become part of Christmas for us. It's everyone's chance to do the right thing at the right time with only the gentlest nudge."

As well as getting help from iomart Hosting with its website, StreetSmart's administration costs are covered by sponsor Deutsche Bank.

StreetSmart raised an impressive £435,000 last year when around 600 restaurants UK-wide took part in it unique fundraising initiative. Every single penny of the money raised in the 18 cities taking part goes directly to their local homelessness charities.

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