Red Tractor celebrates its 10th birthday

18th June 2010, 8:35am

Red Tractor, the independent scheme run by Assured Food Standards, celebrated its 10th birthday yesterday at a ceremony on London's Southbank.

As part of Red Tractor Week, Janet Street Porter – who is fronting the campaign – was joined by environment secretary, Caroline Spelman MP, and David Gregory, chairman of Assured Food Standards, to cut a giant six-foot Red Tractor cake.

David Gregory of AFS, commented: "We are delighted with the success of Red Tractor to date, which is now featured on £10bn worth of UK food and drink products1. Red Tractor Week provides a great platform for us to build on this and we have a host of activities planned to raise further awareness of the benefits Red Tractor offers for the industry and consumers. We're now looking forward to another decade of dynamic growth for Red Tractor."

Environment secretary, Caroline Spelman MP, added: "Consumers can be confident about the products they are putting in their shopping baskets when they carry the Red Tractor logo.  It assures us that it is safe to eat and that high welfare standards have been followed. I'd encourage people to keep looking out for the Red Tractor logo and to support high British standards of production.
 
"The Government will also show its support through our commitment to ensure that food procured by government departments, and eventually the whole public sector, meets British standards of production wherever it can be done without increasing the overall cost."

Related Articles:

• 07 Oct 2010 - Primary school pupil from Mortlake wins Red Tractor competition
• 06 Oct 2010 - Red Tractor appoints new board members
• 06 Aug 2010 - Red Tractor Pork competition winners revealed

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