PwC to host BAHA 'Feature Presentation' at Hostec-Europe

1st March 2010, 9:48am

The British Association of Hospitality Accountants (BAHA) has revealed that PricewaterhouseCoopers (PwC) has accepted the Association's invitation to make a 'Feature Presentation' on a future forecast for the hotel industry – entitled 'UK Hotels: On The Comeback Trail' – at Hostec-Europe.

The 'Feature Presentation', free-of-charge to all visitors and part of the daily Hostec-Europe seminar programme, will take place at 1.30pm on Thursday, 4 March, in the Hostec-Europe Technology Seminar Theatre at ExCel, London.

Liz Hall, PwC's head of research - Hospitality and Leisure; and Stephen Broome, a PwC Hotel and Leisure specialist, will be providing an overview of PwC's latest research findings on the current state of the UK hotel industry; and based on this research, they will be examining its future potential into 2011.
 
In addition, they will be looking to answer key questions such as: 'Are UK hotels on the comeback trail?', and 'Are there two separate trails to recovery – a super-highway for London and a much more difficult journey for the provinces?'.

BAHA chief executive Carl Weldon said: "We are very grateful to Liz Hall and Stephen Broome for giving BAHA and Hostec delegates the benefit of their views and expertise, as well as sharing their findings as a result of their research into the industry, at this time of continuing global economic uncertainty."

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