Pub group Brakspear launches fourth Henley Ale Trail

16th June 2011, 11:15am

Pub group Brakspear is launching its fourth annual Henley Ale Trail with nine establishments taking part, ranging from traditional town-centre pubs to community locals and food-led outlets.

Customers take a collector card, which is then stamped every time they buy a pint of Brakspear Bitter or Oxford Gold in a participating pub. Once the card is fully stamped, they redeem it at the final pub for a free pint and a limited edition Ale Trail T-shirt. 

Tom Davies, Brakspear's managing director, commented: "The Ale Trail has become a popular fixture in Henley, with more people taking part every year. It's a great way to discover Henley and we find it appeals both to residents, who enjoy finding the 'hidden gems'  on the trail, as well as to drinkers from further afield who aren't familiar with the town.

"The Ale Trail is a highly effective way to build traffic into a number of our finest pubs and to let customers know that Brakspear is the name to look for when choosing a pub in Henley." 

The pubs taking part in this year's Ale Trail are: The Three Tuns, The Saracens Head, The Angel on the Bridge, The Little Angel, The Anchor, The Rose & Crown, The Boat House, The Row Barge and The Three Horseshoes. 

The trail runs until the end of December, though the majority of customers will complete it over the summer.

Brakspear is also introducing website www.henleyaletrail.co.uk  and links to Facebook and Twitter to raise the profile of the event.

Related Articles:

• 14 Apr 2011 - Brakspear completes £250,000 redevelopment of Henley pub
• 05 Apr 2011 - Two new appointments at Brakspear pub group
• 08 Feb 2011 - Pub operator Brakspear reports 12% sales increase
• 11 Jan 2011 - Standards rise at Brakspear pub group
• 07 Jul 2010 - Brakspear pub group's Henley Ale Trail returns
• 16 Apr 2010 - Brakspear restructures Board
• 02 Feb 2010 - Brakespear pub group extends its beer list
• 09 Sep 2009 - Best Brakspear pub summer gardens announced
• 26 Aug 2009 - Brakspear supports tenants with beer festival kit
• 29 Apr 2009 - Brakspear Pub Company to absorb Budget tax hike
• 09 Apr 2009 - Brakspear supports first FemAle Day

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