Principle Leisure wins 12 months free Mystery Dining

20th November 2009, 11:06am

Principle Leisure (formerly Aquaclear Group Ltd) has won 12 months worth of mystery diner visits, valued at £1,000.

The mystery visits, conducted by The Mystery Dining Company's (TMDC) team trusted assessors, will be used to identify opportunities to enhance both service and profitability within one of the company's nine venues located in and around Tyne and Wear, Northumberland and Sheffield and Nottingham.

A mystery diner will visit the venue once a month for the next year and, within 24 hours of the visit; TMDC will supply a fully comprehensive, validated report to outline the experience.

The report will be based on a personalised questionnaire developed in conjunction with the leisure group.

"We have already begun to work closely with Principle Leisure to create a questionnaire that is 100% relevant to its chosen operation – Saltwater, a rooftop bar and restaurant in Nottingham," said TMDC director Sally Whelan.

"These details will shape the feedback generated by the regular site visits and, in turn, used to help improve areas of the business, enhancing customer satisfaction and helping to ensure a consistently good experience, from food through to service and atmosphere, for the venue's regular clientele," she added.

The Principle Leisure group, which employs around 300 individuals, has steadily grown since it was established in 2001, and its operations range from informal café/bar style dining through to an award-winning cocktail bar and nationally recognised restaurants.

Group Director Stuart Young recognises that the customer plays an important role in the company's ongoing success and cites this as the reason for entering the competition.

"The independent perspective that the Mystery Dining Company can offer is an extremely interesting proposition and we are looking forward to learning how the mystery diners find their experience and understanding at how we can improve that over the coming year," Young commented.

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