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Travelodge believes that increased price pressure on mid market rivals will maintain the momentum of customers switching to the budget sector.
The hotel group has already cut rates in 15 of the
Travelodge managing director, Guy Parsons, commented on this announcement: "No other hotel chain can cut prices harder or longer than us so we will use this to our advantage.
"During the last consumer recession, the budget airlines drove a structural change in the market that did not reverse when good times returned. We believe budget hotels will do the same this time around mid market customers will demand value today and reject high prices for good".
This month alone, Travelodge has announced promotions pricing 200,000 room nights from £9 to £29. These promotions cover key holiday periods including Christmas, February half term and Easter.
Parsons continued: "We are now seeing many more hotels coming onto the market due to a more severe financial climate. This new landscape will require hotels to offer genuine value to the customer and we believe that can only be good for the long term success of the hotel industry."
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