Pizza Hut targets pay day diners in nationwide ATM campaign

12th April 2010, 11:28am

Pizza Hut is aiming to capitalise on pay day diners with the launch of a new advertising campaign.

The restaurant chain is working with atmAd to drive restaurant footfall by specifically targeting consumers using cash machines during the last week of each month, coinciding with pay day.

Clare Watson, brand communications manager, Pizza Hut UK said: "Happy Hour is a great value tea-time treat for families, offering a restaurant experience at fast food prices, and working with atmAd has given us the flexibility to engage our target audience in a manner which is more relevant to their mindset.

"The combination of geographically-targeted atmAd and the month-end campaign burst provides us with a powerful way to maximise the effectiveness of our customer communication, reaching people at an appropriate moment when money is in the bank."

The new agreement follows the successful promotion of Pizza Hut's £4 Happy Hour deal across atmAd's national network in 2009, research for which proved that atmAd was effective at reaching Pizza Hut's target audience of families and young adults and that as a result of seeing the ad, consumers would be more likely to visit in the near future.

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