Pizza Hut marketing director secures new role with KFC

5th January 2010, 12:22pm

Claudia Nicholls-Magielsen is leaving her position as marketing director at Pizza Hut to head up a new role at KFC as director of new concepts.

Nicholls-Magielsen will report into vice president of marketing at KFC, Jennelle Tilling. In her new role, Nicholls-Magielsen will be responsible for developing new concepts, sales layers and dayparts, like breakfast and beverages.

She has been the marketing director of restaurants at Pizza Hut UK since July 2007, overseeing the launch of a new pasta menu with the successful Pasta Hut campaign, the 'Happy Hour' value menu, the relaunch of the iconic Salad Station, as well as the "Hut?" campaign and the launch of Tuscani pizzas.

Nicholls-Magielsen said her move is indicative of the transferrable skills within the Yum! group: "I've had two and a half great years at Pizza Hut, working with some really talented people on a number of fantastic projects, and will remember my time fondly, but I'm thrilled to be taking on a new role within the Yum! fold. 

"My move is a great example of how Yum! creates opportunities to move between its companies, and I'm really looking to transferring the skills I've acquired at Pizza Hut to some exciting new projects at KFC."

Murray Willows, chief marketing officer for Pizza Hut praised her for her work: "Claudia has been a valued part of the team and done a great job in implementing some of our most successful campaigns. I'd like to thank her for all her hard work and wish her every success in her new role. While we're all going to miss her at Pizza Hut, I'm pleased that she has taken the opportunity to move within Yum!, as exposing our talented marketers to the full range of our brands is one of the ways we manage to have such an incredible portfolio."

Nicholls-Magielsen replacement at Pizza Hut will been announced in due course.

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• 22 Feb 2011 - KFC drops its famous 'Finger Lickin' Good' slogan
• 12 Apr 2010 - Pizza Hut targets pay day diners in nationwide ATM campaign
• 14 Oct 2009 - KFC gets behind World Hunger Relief Week 2009
• 24 Aug 2009 - What the critics say: St Paul's, Pizza Hut…
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• 13 Jan 2009 - Pizza Hut goes natural
• 03 Dec 2008 - Pizza Hut offers 'vat free weekend'
• 06 Oct 2008 - Pizza Hut changes its name to Pasta Hut

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