PIZZAEXPRESS LEADS RESTAURANT VOUCHER WAR

24th June 2010, 1:21pm

A website offering discounts and special offers to people looking for a value for money meal out has named PizzaExpress "Restaurant Voucher Kings of 2010".

The accolade follows the results of a study that found the restaurant chain held 33% of the online restaurant voucher market. Crunchlunch (www.crunchlunch.co.uk) say Britain's best-loved chains are fighting to provide the best meal offers to recession-hit customers who are downloading more than two million vouchers per day in their quest to save money on meals out.

Based on the total number of downloads via the online voucher provider's website in the first six months of 2010, the survey found PizzaExpress the number one choice for value-hungry visitors to the site, thanks to their innovative use of vouchers and deals including many offers being available on an almost weekly basis. 

The restaurant chain was also found to regularly "connect with consumers through online and offline channels" and make use of promotions with newspapers and online voucher websites.

Rustic Italian chain Zizzi came in at second place in the survey taking 15% of the market followed by La Tasca, ASK and Gourmet Burger Kitchen (GBK) who each followed with an 8% share. Discount vouchers from Pizza Hut and Slug & Lettuce were found to be the least downloaded by site visitors, finishing last place with just 4% of the total market share consecutively.

Related Articles:

• 18 Nov 2010 - PizzaExpress teams up with Oxfam
• 25 May 2010 - 64% of diners will not eat out without searching for voucher first
• 23 Mar 2010 - What the critics say: Pizza Express, The Canton Arms…
• 05 Mar 2010 - PizzaExpress the latest partner for Barclaycard Freedom
• 11 Nov 2009 - Promotional vouchers keep customers eating out and coming back for more
• 12 Feb 2009 - A crunch lunch website launches

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