Over 500 restaurants sign up to Freedom Food's Simply Ask campaign

30th November 2009, 9:11am

More than 500 restaurants - including all National Trust restaurants and tea-rooms, Sainsbury's in-store restaurants, Hugh Fearnley-Whittingstall's River Cottage canteens and restaurant chains Giraffe and Leon - have already signed up to Freedom Food's 'Simply Ask' campaign which launched last month.

TV chef and restaurateur Antony Worrall-Thompson and a host of MPs marked the launch of the campaign - which aims to get people to 'Simply Ask' about food provenance when eating out - by signing a giant seven-foot egg at Victoria Tower Gardens.

The number of people clicking through to www.freedomfood.co.uk/simplyask from online advertising in October and November were higher than the industry average.  Adverts were carried on BBC Good Food, Channel 4 Food and Top Table websites.

Freedom Food marketing manager Caroline Gauntlett said:  "Simply Ask has got off to a really positive start.  With more than 500 restaurants, cafes and pubs already signed up and calls from potential new members daily, it has far exceeded our expectations.

"It is clear from the initial results we have found a campaign with which both restaurants and their customers can engage. It is proving to be a real recipe for success."

However Gauntlett is keen to stress that there is still a long way to go with the majority of restaurants still using cage eggs.

"'Simply Ask' isn't a quick fix solution.  We recognise that many restaurants can't switch to using cage-free eggs over night.  But we want those restaurants to start putting plans in place now to make the change to cage-free eggs by the end of 2010."

Freedom Food is asking restaurants, pubs and cafes using cage-free eggs that want to support 'Simply Ask,' or are interested in phasing out cage eggs, to call 0300 123 0323 or email simplyask@freedomfood.co.uk

Related Articles:

• 20 Oct 2010 - NEW RECRUITMENT MANAGER AT GIRAFFE
• 01 Sep 2010 - Star chef Hugh Fearnley-Whittingstall to present Organic Food Awards
• 06 Aug 2009 - Top chefs sign up to 'Simply Ask' initiative

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.