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A total 84 of the company's pubs up and down the country offer 3D Sky Sports. Each pub has a special 3D zone to help maximize the experience.
The new website, found at www.3dpubsport.co.uk, will enable users to find their local 3D sports pub, get directions and a full amenity list detailing everything the pub has to offer (such as extra cold beer, big screens, cash machine and disabled access).
A fixture calendar can also be downloaded direct to their online diaries to ensure they don't miss out on any of the action and this is also available to share with friends.
The site will be promoted in-house and online through a variety of ways including promotional POS, email alerts to the existing database, managers incentives and exclusive "WIN tickets" giving customers the chance to win tickets to the Autumn International games.
Wayne Penfold, marketing manager explained: "With an ever growing list of major sporting events now being broadcast in 3D it's important we promote the fact that there is no better 3D experience than in their local pub.
"Following the success of recent major sports events being screened in 3D such as Ryder Cup golf, England's Euro 2012 Qualifier against Switzerland and the World Matchplay darts we have a real opportunity to appeal to even more sports fans in the community."
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