Online takeaway service Just-Eat expands marketing team

1st August 2011, 11:31am

Online takeaway ordering service Just-Eat.com has appointed Richard Murfitt as head of brand marketing and Luke Sheehan as head of trade marketing.

Murfitt brings a wealth of brand building and marketing experience and joins from O2 where he was head of marketing communications. He will be overseeing global brand development in line with the company's rapid expansion, managing its creative, media and sponsorships agencies and PR partners.

He will also be working directly with chief executive officer Klaus Nyengaard, UK managing director David Buttress and CMO Mat Braddy to build on the success of the current 'Belly and Brain' ad campaign.

He commented on his move: "Just-Eat has stormed the online takeaway market over the last two years and its global expansion ambitions suggest this is a serious brand to watch. This is a seminal moment in its brand development to join Just-Eat and help build notoriety and brand fame. 

"I envision taking the Just-Eat at brand from an emerging UK brand to what could be a global superbrand in the next few years. Just-Eat will be the challenger brand that entertains, surprises and delights its customers. Watch this space."

Luke Sheehan also joins Just-Eat bringing 10 years of marketing and commercial management experience. As part of his new position he will be in charge of making Just-Eat a recognisable part of the UK high street, on a par with the most loved consumer brands.

Braddy said: "As Just-Eat is growing so quickly it's imperative that we have a strong team in place to oversee brand and trade development. Both Richard and Luke bring a wealth of experience thanks to their time at the likes of O2, British Airways and the National Lottery, meaning their knowledge will be invaluable to position Just-Eat as a brand that demands attention and attracts customer loyalty."

Related Articles:

• 24 Apr 2012 - Just-Eat online takeaway ordering service for restaurants acquires Fillmybelly
• 30 Mar 2012 - Just-Eat named UK’s most popular food and beverage website
• 14 Jul 2009 - Just-Eat secures £10.5m to fund expansion
• 27 Apr 2009 - Review Just-Eat and get a free meal
• 05 Mar 2009 - Just-Eat celebrates third birthday
• 03 Jul 2008 - Just-Eat reaches milestone

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