Occupancy levels hold up at London hotels

28th July 2009, 9:09am

Occupancy levels in London hotels for June reached 84.1%, only one percentage point below last year, according to the latest HotStats survey by TRI Hospitality Consulting.

In order to drive volume, London hoteliers continued to discount room rates, which dropped by 8.8% in June compared to last year.

David Bailey, deputy managing director, TRI, said: "Whilst occupancy levels remain high, achieved average room rates have fallen further in June, partly attributable to the tough comparables of the previous highs in June in past years."

In the six months to June, average occupancy levels in London dropped by 2.7 percentage points to 77.3%, while achieved average room rates were down 7.3% at £108.39, compared to the six months a year earlier.

"During previous recessions, once we have seen occupancy flatten out, it takes a few more months before rate steadies. It is too early to say we are at the beginning of the end of the recession for hotels but I believe we can be certain that it is the end of the beginning," added Bailey.

The provinces also enjoyed a relatively strong performance in June, achieving an average occupancy of 72.5% at an average room rate of £71.41.

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• 27 Nov 2008 - UK hotel profits fall by 9%
• 24 Oct 2008 - London hotels hit by credit crisis
• 10 Jun 2008 - UK hotels continue to rise in room rates

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