North west restaurant sees £400 worth of booking using text messages

13th September 2010, 12:08pm

Award-winning restaurant Shelly’s, based in the north west region of Warrington, has seen substantial increases in bookings due to recent text message (SMS) campaigns.

In some cases the eatery has seen a sales return of 14 times the initial investment. Owner, Shelly Butterworth explained more: "Over the years we have spent hundreds of pounds on various advertising campaigns via press and radio, but using SMS has been the most cost-effective method we've ever used."

Shelly's reported that within five hours of sending a promotional offer via SMS to their database of opt-in contacts they had received more than £400 worth of bookings.

Butterworth added: "We only spent £28.00 on the whole SMS campaign. We'll definitely be using this method again, it's the best thing since sliced bread."

Restaurants usually work with txtlocal.co.uk/ to advertise special offers, send through images of menu specials using multi-media messaging, and to send courtesy 'thank you' or confirmation texts after customer bookings.

Darren Daws, managing director, Txtlocal said: "The restaurant industry is definitely one that strives from working with us. We have experience working with many different companies such as pizza delivery franchises like Papa John's and Perfect Pizza through to fast-food chains like Subway. Some of these brands have seen sales increase by more than 30% as a result of an SMS campaign."

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