Mixed performance across key city hotel markets
30th March 2009, 10:16am
There was a mixed performance in February across Europe's key city hotel markets, according to the latest European HotStats survey by TRI Hospitality Consulting.
The Hamburg chain hotel market remained stable in February, reporting a 2.3 percentage point increase in average occupancy to 68.1%, meanwhile in Germany, the Berlinale international film festival enabled the capital's average room rate to surpass the historically more expensive cities of Paris, London and Amsterdam.
The London market stayed comparatively resilient, reporting a minimal year-on-year drop in average occupancy of 2 percentage points to 77.4%, the highest absolute value in the survey.
David Bailey, deputy managing director, TRI Hospitality Consulting, explained: "Given current market conditions, it is encouraging to see that London's occupancy levels are up in the high-seventies, showing that general demand for branded hotels remains strong in the English capital."
Elsewhere, average occupancy fell by 13 percentage points to 57.1% in the Dutch capital. Average room rate was down by 13.2% resulting in a fall in room revenue of nearly one third. And Prague reported the largest decrease in occupancy of 18.4 percentage points to 39.1%.
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