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The move comes as young people seek job opportunities in a fiercely competitive jobs market, and a new poll of 2,000 14-19 year olds reveals that quality work experience has become a CV must-have for UK teens.
According to the survey, commissioned by McDonald's, 86% of young people said a strong academic record is no longer enough to guarantee a good job, and 81% agreed that high-quality work experience gives young people the employment edge.
Those polled also expressed strong support for work experience qualifications: 86% agreed that work experience is more valuable if it leads to a national qualification proving workplace skills.
David Fairhurst, chief people officer for McDonald's UK said: "Whether people join McDonald's for two weeks' work experience or a full-time job, the aim is helping them build their confidence, gain transferable qualifications and fulfil their potential. Now, a placement will give young people on-the-job experience in a fast-paced business environment, a great set of all-round skills for any workplace, and a national qualification to increase their employability."
The resulting qualification - equivalent to one GCSE B-C and accredited by leading awarding body EdExcel - requires each learner to complete a 10-day placement, which covers teamwork, communication skills and even gives the individual mock interview practice at the start and finish of the placement.
In addition, the learner must complete the remaining fifth of the work experience module in their normal school environment.
Adrian Oldfield
Good on McDonald's! Work experience will be the biggest single contributor to reducing youth unemployment the employability of youngsters even with good GCSE grades is difficult. Work experience gained by Saturday work is also a key area and it gets them some extra money.
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