Marco Pierre White signs a deal with Bernard Matthews

19th March 2010, 3:48pm

Renowned celebrity chef Marco Pierre White has signed a contract with Bernard Matthews in an attempt to make turkey more high-profile.

Through a wide range of activities, White will encourage people to move away from the 'turkey is just for Christmas' psyche and inspire everyone to cook with turkey all year round.

In addition, White will be developing a new range of turkey products for Bernard Matthews Farms later in the year.

The chef said: "Turkey is the nation's favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many, the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.

"Consumers traditionally roast turkey, but there are many other ways to prepare this majestically delicious bird. Through our joint collaboration, we wish to show the great British public how perfect the great bird is for today's modern lifestyles – as it is versatile, healthy and affordable."

Related Articles:

• 13 May 2011 - Marco Pierre White appoints head chef and manager for new Liverpool restaurant
• 08 Oct 2010 - Marco Pierre White's new vision of dining
• 30 Sep 2010 - Enjoy an evening with Marco Pierre White – and help raise cash for charity
• 17 Aug 2010 - Marco Pierre White to serve up "real food" to Man City fans at Blue Moon Cafe
• 23 Jul 2010 - Managers on a mission - to find star local and regional suppliers for new Marco Pierre White restaurant
• 22 Jul 2010 - Marco Pierre White appoints new group head chef for Sanguine venues
• 04 Jun 2010 - MARCO PIERRE WHITE RESTAURANTS JOIN DISCOUNT DINING CLUB

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