London mayor supports citywide celebration of restaurants

14th April 2010, 4:15pm

Celebrity chefs, London's restaurant critics and restaurant owners gathered last night at The Club at The Ivy where plans were revealed for the second annual London Restaurant Festival.

The 2010 Festival's announcement included news that this year's Festival will be run in partnership with the inaugural founding partner American Express, which will support London's biggest citywide dining festival through a number of activities and promotions.

The main focus for the 2010 Festival, which takes place from 4th to 18th October 2010, will be the Festival Menus, intended to run at over 800 different restaurants across the capital, double the number that took part last year, and enabling Londoners to dine out for as little as £10.

Boris Johnson, the Mayor of London, said: "The London Restaurant Festival celebrates one of the reasons why our city is such an amazing place to live in and visit. Our restaurants offer an unbeatable culinary experience to suit all tastes and all budgets and play an important role in London's economy. Communities and influences from every corner of the globe mean you can enjoy a dazzling variety of mouthwatering cooking across the capital."

The London Restaurant Festival was created by restaurant critic Fay Maschler and her business partner Simon Davis along with official visitor organisation Visit London and Single Market Events.

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