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The provinces showed a more modest fall, of 2.5%, compared to previous months on this same measure.
After turbulent weather over the winter period affected UK provincial performance, there were more stable trading conditions in March. Average room rate increased by 0.8% in March to £87.88. Total Revenues per Available Room (TrevPAR) increased by 2.9% to £106.22.
Jonathan Langston, managing director, TRI Hospitality Consulting, said: "Average room rates are now growing, at least in London, and this has helped secure a healthy rise in RevPAR. Hoteliers have also managed to get to grip with their cost structures, which has transformed GOPPAR performance."
Langston added: "Whilst the level of decline in average room rate performance is reducing it is still difficult to predict whether provincial hotel market performance is reaching its low point, or if there are still tough trading conditions ahead – particularly when considering the election is looming and the knock-on-effect on the economy and to the domestic consumer."
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