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In London, room rate was down 3.0% year on year from £123.52 last September to £119.84 this September. Room occupancy was strong, with hoteliers filling 85.1% of their rooms, up 3.0% on last September's figure of 82.6%. Overall, rooms yield was down 0.1% from £102.07 to £101.99.
Although in the regions, room rate was down 7.4% from £71.51 last year to £66.20 this year. Combined with a fall in occupancy, from 76.2% to 73.5%, the regions experienced an overall decrease of 10.8% in rooms yield from £54.55 to £48.64.
Robert Barnard, partner for Hotel Consultancy Services at PKF, commented: "There is no doubt that the hospitality sector is finding it challenging in the current recessionary climate.
"Given continued uncertainty, it is not surprising that the industry has seen little overall growth so far this year. But, on a positive note, it is important to note that occupancy levels remain healthy at between 70-80% across the country with signs that performance is moving towards some stability, particularly for the capital's hotels."
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