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While payroll levels remained relatively stable, the London hotel market has seen an uplift in Gross Operating Profit per available room (GOP PAR) by almost 43% compared to last month. Average room occupancy levels in London also increased to 83.4% in September, exceeding levels achieved last year by 1.3 percentage points.
Jonathan Langston, managing director, TRI Hospitality Consulting, said: "The strong volume achieved in the capital, continuing cost control and softer comparables in 2008 have combined to stem declines in profitability."
According to Visit London, the capital welcomes around 3.5 million business travellers per year, including conference and exhibition delegates. Business travellers not only boost volume, but also spend three times the amount of leisure travellers. Given the capital's role as a global financial centre, London benefits from over 50% of total business visitor spend in the country.
Achieved average room rates in London increased by around 13% compared to August. Average room rate levels are now 4.8% below the same period last year and 7.8% below levels achieved year-to-date (nine months to September), a further improvement on last month.
The provinces also enjoyed strong occupancy levels of 75.7% for September, 1.5 percentage points below levels achieved last year. Year-to-date figures (nine months to September) reveal that provincial hoteliers were able to further decrease the drop in volume to 3.0%.
Langston continued: "Strengthening occupancy levels in the provinces and strong volume in the capital are a sign of increased UK and Eurozone consumer confidence and a pick up in business demand after the summer holiday months."
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