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London hoteliers achieve strong July figures

25th August 2010, 8:04am

London hoteliers posted strong July figures, with room rates up 21.1% on the same time last year, according to preliminary monthly figures released by PKF Hotel Consultancy Services.

Occupancy was also up in the capital, by 3.1% to 92.0% which meant overall, rooms yield increased 24.9% in the capital from £102.76 in 2009 to £128.35 this year.

And in the regions, room rate increased by 0.3% from £61.54 in 2009 to £61.70 this year – the first year on year increase seen so far this year for room rate in the regions. Occupancy also rose, by 4.7%, from 74.0% to 77.5%, and rooms yield was up 5.0% from £45.54 to £47.81.

Individual cities in the regions also posted increased room rate in July. Leeds hoteliers posted a 1.3% increase from £60.46 last year to £61.24 this year. Occupancy also increased, by 3.7%, to 76.3% and overall, rooms yield was up 5.0% to £46.72 from £44.48 the same time last year.

Robert Barnard, partner for Hotel Consultancy Services at PKF, explained: "The July figures for hoteliers across the UK are heartening. London continues to post positive results, as demand continues to strengthen compared to 2009.
 
"Meanwhile in the regions, the first year on year increase in room rate is obviously a positive sign. However, the Autumn spending review due to be announced on 20 October could mean business travel is again affected. At the same time, I would expect the meetings incentive conference and events industry to start picking up again."


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