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The programme will train, challenge and develop graduates. Within two years, graduates could be managing their own Fuller's pub, with a turnover in excess of £1 million.
The training will consist of a recruitment assessment day, developing skills (a balance of support courses and practical experience), joining the Management Trainee Programme (6-9 months of modular learning through tutored workshops, projects and in-house experience) and Putting it into Practice (finessing skills, carrying out holds or reliefs, preparing for the first appointment).
Jonathon Swaine, operations director at Fuller's, said: "There is huge competition to recruit great graduates in the hospitality sector and only by offering a first class training programme can you compete.
"The Fuller's Hospitality Graduate Programme will be designed for the individual, equipping them with all the skills they need to run one of our premium pubs. Many people think working in hospitality is easy but you need to be creative, passionate, intelligent, bold and have a good grasp of business to excel in this field. That's exactly what we're looking for."
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