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London Hotel occupancy exceeds 2008 levels

26th August 2009, 10:47am

London hotel occupancy figures for July 2009 exceeded levels achieved in the same month last year, according to the latest HotStats survey by industry experts TRI Hospitality Consulting.

The capital's hoteliers drove volume to a high 88.6% for July by further discounting room rates.

Jonathan Langston, managing director, TRI Hospitality Consulting, said: "The increase in volume and relatively strong rate performance compared to last year is all the more remarkable given the lack of the biennial Farnborough Show in 2009."

Compared to July 2007 (the last comparable period without Farnborough demand), occupancy levels in 2009 improved marginally by 0.1 percentage point and achieved average room rates increased by over 2.7% or £3. Given the current economic climate, the outperformance of the London hotel market over the comparable period in 2007 demonstrates the capital's strong market performance.

In the seven months to July 2009, average occupancy levels in the capital were down 2.2 percentage points at 78.9% and achieved average room rates dropped by 8.4% to £109.47, compared to the same period last year. 

"Year-to-date figures for July 2009 show an encouraging improvement compared to the six months to June and confirm that the recession impact is lessening", said Langston.


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