Loch Fyne Restaurants looks to increase its email marketing campaigns

6th January 2010, 12:56pm

Loch Fyne Restaurants is increasing its email marketing campaigns and has chosen software from Communicator Corp to manage customer contact data and email promotions.

Communicator will integrate all the postal and online customer contact details captured from diners and manage the whole process for targeted and multi-thread email marketing campaigns that aim to build customer loyalty. 

In addition to seasonal, local postcode and customer birthday voucher campaigns, 
Loch Fyne will also use Communicator to email customers about upcoming events. 

Kathryn Coury, marketing manager of Loch Fyne Restaurants believes email marketing is worthwhile: "Our success is based on being the best. What sets us apart is our attention to detail and a focus on quality in the service we provide. 

"A key element of this extends beyond our restaurants into maintaining a close relationship with our customers. Communicator Corp helps us both build and maintain these links by keeping up to date details and ensuring our customers stay informed."

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