Livebookings launches Barometer for restaurateurs

25th May 2010, 12:04pm

Livebookings has announced the launch of the 'Livebookings Barometer', a tool that offers restaurateurs the opportunity to find out what guests really think about their dining experience.

Every month, Livebookings, the global online marketing and reservations service provider for the restaurant industry, will use the Livebookings Barometer to reveal the state of guest satisfaction with UK restaurants.

The service works by sending an email to all guests who have booked a table online, asking them four simple questions about their experience. The results are analysed at the end of each month and a summary report is sent to the restaurant.

Because the same standard questions are sent to guests of all restaurants, the results allow the restaurateur to benchmark their performance against the rest of the industry – and to track, respond to and resolve customer service issues.

Commenting on the launch, Andris Berzins, Livebookings, said: "The launch of Livebookings Barometer is a long-awaited and important step for the industry. Restaurateurs are fast realising that listening and responding to customer feedback is critical for getting guests to come back and spend again – and this is the first time restaurateurs have been furnished with the tools to measure their performance against their peers, something hoteliers have been using for many years."

Berzins continued: "The launch of this free tool is also an opportunity to see what real customers who have actually dined at your restaurant think about the experience. This is in stark contrast to the usual information restaurateurs receive; reports from those guests who loved or hated the experience. Livebookings Barometer offers feedback from a much broader set of diners."

Related Articles:

• 12 May 2010 - Livebookings hosts first Academy event in Manchester
• 24 Feb 2010 - Livebookings and Restaurantdiary team up
• 27 Oct 2009 - Livebookings reveals top eating out bugbears
• 12 Oct 2009 - Livebookings appoints key account manager
• 30 Jun 2009 - Success for Livebookings' third academy event
• 18 Jun 2009 - Livebookings announces third Academy event

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