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Livebookings and Restaurantdiary team up

24th February 2010, 2:53pm

Livebookings, the online marketing and reservations service for restaurants, has partnered with the reservations management system provider, Restaurantdiary, in a move that will significantly improve marketing opportunities for thousands of UK eateries.

Through this partnership, Restaurantdiary users can take direct advantage of Livebookings' industry-leading online booking interface, Livebookings Direct - already used by thousands of restaurants - and will also gain access to Livebookings' Network Partner sites, such as lastminute.com, Yell.com, 118 118 and Bookatable.com.

Olivia FitzGerald, Livebookings UK and Ireland general manager said: "At Livebookings we're constantly looking for opportunities to take the business forward and we see fantastic potential for growth with Restaurantdiary.

"We believe that offering Restaurantdiary's current and potential clients the option to manage their Livebookings through the system will deliver huge benefits through increased access to new diners and the ability to build their customer database, whilst Livebookings' clients will benefit from access to one of the most sophisticated reservation management systems in the world."

Mike Conyers, director of Restaurantdiary, added:  "As the number of consumers searching online for places to eat continues to increase, we're very excited to be working with Livebookings and giving our customers access to their team of experts and network partner databases. 

"We are equally delighted to have this opportunity to make the powerful revenue maximisation features of the Restaurantdiary system available to existing users of Livebookings."

Livebookings recently announced new figures showing that online covers booked for restaurants in 2009 doubled from the previous year – a new record for the company. It meant that Livebookings booked over 4 million covers for its restaurant clients in 2009, demonstrating the power of online marketing.

Restaurantdiary was used in over 350 restaurants in the UK during 2009 and in over 1,000 restaurants worldwide. Restaurantdiary users booked 5.7 million covers with the system during the year.


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