Less consumers are buying wine in pubs and restaurants, says survey

20th May 2010, 8:33am

More consumers are choosing to spend on wine at home with a meal rather than spend on a night out, according to the latest research commissioned by the Wine & Spirit Trade Association (WSTA).

In fact the last year has seen a 30% increase in the number of regular wine drinkers paying more than £7 per bottle of wine for domestic consumption.  The average price of a bottle of wine in the off-trade is £4.32.

The poll of UK wine drinkers by Wine Intelligence found that 13% of regular UK wine drinkers now spend over £7 per bottle of wine compared to 10% at the same time last year.

At the same time the number of those saying they don't buy wine in pubs and restaurants has increased by a third from 9% in to 12%.

The research also found that 56% of drinkers say they regularly drink Pinot Grigio compared to 43% three years ago, Rose accounts for 18% of wines consumed by UK regular wine drinkers, and the numbers saying they drink wine most days or every day continue to fall.

Commenting on the survey, WSTA chief executive Jeremy Beadles said:  "The figures suggest that while consumers may be going out less they are spending more on a bottle of wine to drink at home.

"No doubt some of this stems from price increases driven by tax and other factors but it also fits into a pattern of consumers enjoying wine at home with a meal instead of going out."

Related Articles:

• 27 Apr 2010 - WSTA offers advice to consumers investing in wine
• 28 Oct 2009 - WSTA signs agreement with cider makers
• 01 Sep 2009 - WSTA conference tackles changing drinks market
• 18 Aug 2009 - WSTA to host low alcohol wine forum
• 13 Aug 2009 - WSTA warns mandatory code is not the solution
• 10 Jul 2009 - Survey points to changing wine tastes
• 11 May 2009 - Survey shows UK consumers prefer wine
• 13 Mar 2009 - Consumers continue to cut wine spending

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