Lamb Weston scoops gold at BFFF awards

16th June 2010, 9:17am

Lamb Weston's sweet potato fries scooped a gold accolade at the British Frozen Food Federation (BFFF) Annual Awards last week (10th June 2010).

The product won the "Best New Accompaniment/Potato/Vegetable" category after beating off stiff competition from other major brands.

Speaking after the awards, Phil Cumming, UK sales & marketing director for Lamb Weston was delighted with the achievement: "Sweet Potato fries give caterers a point of difference on the menu and we are delighted that they have been recognised for such an important award.  

"Our own research actually shows that 89% of operators serving Sweet Potato Fries say their menu now appeals to a much wider range of customers, so the figures really do speak for themselves!"

With the increasing popularity of sweet potatoes, research shows that 50% of consumers are willing to pay up to 50% more for sweet potato fries, so operators can once again benefit by charging a premium price for these special fries.

Sweet potato fries work well as a starter, bar snack, or as part of a combination platter to share.

Related Articles:

• 19 Jan 2011 - BFFF launches UK's first frozen food conference and exhibition
• 07 Dec 2010 - BFFF's first frozen food report
• 21 Sep 2010 - ARAMARK supports schools during British Food Fortnight
• 08 Jul 2010 - New national account manager at potato supplier Lamb Weston
• 14 Jun 2010 - Brakes triumphs at BFFF awards

Click here to submit a comment!

Stephanie Davey

25 January 2011 at 7:24am

Read this article and as a consumer I wanted to find out when will frozen sweet potato fries be available for sale in Uk supermarket and stores?

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.