KFC trials new healthy griddled range

3rd June 2009, 2:44pm

KFC is trialling a new range of griddled chicken products, offering customers food that is lower in fat and calories.

The new range comes in a choice of a Griddled Chicken Ciabatta, Griddled Chicken Twister or a Griddled Chicken salad – or as part of a Griddled Chicken Variety Bucket.

The trial signals KFC's movement towards improving the nutritional content of its menu. For example, the Griddled Chicken Ciabatta contains only 354 calories and is 13% of a woman's GDA for fat.

The new griddled range consists of 100% chicken breast fillets which are marinated in a new signature Chimichurri flavour – a blend of herbs, roasted garlic and a touch of citrus. The marinated chicken is then cooked on a griddle in the oven to seal in the flavour.

Martin Shuker, Managing Director, KFC UK and Ireland said: "We are trialling the Griddled menu in response to the growing customer desire for new taste experiences, and lighter menu options. Our hope is that the new griddled range will become a signature part of our menu, for customers who want to try something new and exciting."

The new Griddled chicken range will be trialled in the north East for a period of three months, at which point KFC will review the success of the initiative.

Customers will be told about the new product range through a mixture of television and outdoor advertising.

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• 05 Jan 2010 - Pizza Hut marketing director secures new role with KFC

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