KFC drops its famous 'Finger Lickin' Good' slogan

22nd February 2011, 3:04pm

Kentucky Fried Chicken (KFC) is to replace its famous, Finger Lickin' Good, as part of a new health-conscious strategy.

Instead, KFC will use "So Good", which will be rolled out in advertising in the next few months.

The fast food chain is also planning menu changes to offer healthier choices, including the Brazer range which includes a lower calorie burger. In addition, KFC will sign up the 'Responsibility Deal', as reported on eatoutmagazine.co.uk yesterday, to put calorie information on its menu boards from September.

Martin Shuker, managing director of KFC UK & Ireland, said: "So Good is much more than a new slogan. It's about becoming better at everything we do, including our great tasting food, the work we do with our people, and the way we operate in the local community."

The group also announced plans to invest £100 million to £150 million in its estate and open 200 to 300 new stores in the UK.

The company is owned by Yum! Brands, which also runs Taco Bell and Pizza Hut.

Related Articles:

• 10 Jun 2011 - KFC is first quick service restaurant to achieve Red Tractor certification
• 25 Mar 2011 - Pizza Hut named Best Family Restaurant at baby friendly awards
• 21 Feb 2011 - Restaurants to put calories on menus by September 2011
• 07 Feb 2011 - KFC's new apprenticeship programme
• 04 Feb 2011 - Fast food chain KFC launches next phase of its 'Fresh' campaign
• 07 Apr 2010 - KFC introduces oil management system across all restaurants
• 05 Jan 2010 - Pizza Hut marketing director secures new role with KFC

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