Jus-Rol calls on caterers to consider meat-free options on menus

31st January 2012, 9:48am

With figures revealing that three in five UK adults now eat meat-free food, Jus-Rol is calling on caterers to take a second look at their menus.

A total of 3% (approximately 1.8m) of adults actively identify themselves as vegetarians.

The Vegetarian Society suggests that the amount of "occasional veggies" or "meat reducers" – diners opting for meat free options when eating out – could be as high as 5%, and is predicted to rise creating a potential £700m marketplace as health and variety of choice become key factors in the out-of-home dining experience.

Although research from Mintel has suggested that meat-free food has suffered from a consumer perception of being bland and boring.

John McKears, foodservice sales manager from Jus-Rol Professional, commented: "We are in an era where a growing number of consumers – not just vegetarians – are making a lifestyle choice and looking to reduce their meat intake. 

"Gone are the days where caterers could simply provide a standard 'default 'vegetarian option. This research proves that there is a captive audience out there actively searching out more exciting meat-free dishes. This is an important change in UK dining habits and the modern menu needs to reflect this.

"Jus-Rol Pastry is suitable for vegetarians and also makes the perfect base for a host of vegetarian dishes, ideal for inspiring menus and answering the consumer call for more meat-free fare. 

"Jus-Rol recognises the challenge many caterers face when it comes to creating vegetarian dishes, and offers a simple solution to unlocking a world of kitchen creativity. With National Vegetarian Week fast approaching, there has never been a better time to enliven your menus."

National Vegetarian Week is taking place between 21 - 27 May.

Related Articles:

• 25 Aug 2009 - Jus-Rol launches new logo and website

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JC

31 January 2012 at 2:55pm

There is one caveat to vegetarian instead of vegan food. Animal protein, particularly cow milk protein, binds with all the healing antioxidants and renders them USELESS to our body! It's so easy and healthier to be vegan! Why would someone choose to be vegan? To help end world hunger for one! Here are two uplifting videos to help everyone understand why so many people are making this life affirming choice: http://www.youtube.com/watch?v=fKr4HZ7ukSE and http://www.veganvideo.org

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